Client: Festival of the Cranes
 
Event Essence: The Festival of the Cranes is a unique week that gathers birders, photographers, and friends of nature to witness the winter migration of the Sandhill Crane and other wild birds. The event takes place the week before Thanksgiving every year at the Bosque Del Apache National Wildlife Refuge in Socorro, New Mexico. The underline essence of this event is to witness a moment in nature.
 
Personality Archetype: The event takes on the Explorer (for providing education of local wildlife) and the Lover (for showcasing the event’s superstar the Sandhill Crane)
 
Concept: The Festival provides you a moment of uncontaminated nature, the freedom of the local wildlife, moments for stunning photography, uninterrupted practice for birding, and quality knowledge of the winter migration. This event is providing you a reserved purity.
 
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